Pareevartan is a community outreach initiative by Paree Sanitary Pads. The initiative is aimed at promoting menstrual hygiene amongst young females by providing them education and access to safe menstrual products, thus encouraging them to prioritize menstrual hygiene and wellness.

In various parts of the country, there are still significant challenges related to menstruation due to it being a taboo. Pareevartan plays a pivotal role in addressing these challenges by making menstrual essentials more accessible and raising awareness about healthy period practices that ensures menstrual dignity for all.