Job Descriptions
As a product specialist, your main goal is to ensure the product profitability and
conƟnued growth of a product. You need to act as a champion of our product and develop
sales strategy, price strategy, and profitability strategies, recommend improvements,
increase revenue, and identify opportunities. You also need to have a keen eye for spoƫng
market trends.
Key Responsibilities
- Responsible for developing an in-depth understanding of a company’s product.
- Analyse competing products to identify unaddressed gaps and growth opportunities.
- Driving product P& and ensure that product portfolio is profitable and aligned with
- the company’s financial goals.
- Plan and carry out product launches in alignment with Sales & Marketing
- Provide insight to stakeholders on the product, market, competition
- Provide product marketing with insights on key differentiators and messages
- Manage all aspects of in-life products, including customer feedback, requirements,
- and issues
- Adjust pricing, when necessary, based on market shifts or cost changes
- Communicate the proposition to Sales Teams based in various parts of country (i.e.
- why customers should buy)
- Create and manage programs to generate demand for the product
- Develop the collateral and sales tools that support the selling process
- Be an expert on the market including who the buyers are, how they buy and why
Qualification & Experience
- Minimum 6-8 yrs of experience in a similar role in FMCG environment
- Bachelor’s degree in a relevant field, such as business, product development,
- marketing, or communications.
- Proven experience managing P&L for a product or business unit
- Excellent problem-solving skills and an analytical mindset.
- Great communication skills for collaborating with various teams and presenting to leadership.
Job Features
| Job Category | Product manager |
